Why Exceptional UX Copywriting is Worth Its Weight in Gold

In this article, I'll share insights from my extensive experience in UX writing and highlight why I believe UX writing is a unique and incredibly crucial aspect of content creation. Let's dive in!

Does it truly matter?

UX copywriting is as vital as top-notch visual design, or the "UI" in the context of numerous digital products. So, when I discuss design, I'm referring to the harmonious blend of stellar UI, UX, and writing.

What good is a visually stunning website if its content leaves the user feeling uneasy? What's the point in investing time in the visual aspect of a product if its content is arranged haphazardly? How can a landing page devoid of a call to action yield results?

Let me address each of these questions individually: none, none, and I have no idea.

And to answer the question from the subtitle: yes, it absolutely does matter.

Pursuing Consistency

UX writing brings consistency to projects in two dimensions: micro and macro.

On a micro level, UX writing fills in the empty, unpleasant, impractical (you name it) spaces in digital products.

A copywriter or UX designer might suggest reorganizing a certain area of a website or application to enhance the user experience. Often, this isn't necessary, and skillful text manipulation suffices.

So, how does UX writing enhance the consistency of digital products on a macro level? Well-crafted text for a website or application is standardized, yet predictable. This results in numerous benefits, all of which can be encapsulated in one word: trust.

Consistency in a digital product makes it appear more professional, predictable, better designed, and most importantly, user-centric. All of this increases the likelihood of users trusting it and – crucially – using it again.

Graphic Designers Aren't Writers

Groundbreaking, right? Of course not, but not everyone seems to grasp this.

I used to have long hair. Then I became a UX writer. How did I lose my hair? I pulled it all out, frustrated by watching digital products being designed with a complete disregard for user needs.

Of course, I'm joking. But I'm not joking about the subpar level of UX offered by most digital products. I want to stress that I don't blame anyone for this. Graphic designers, IT professionals, and other specialists involved in creating websites and applications often lack a deep understanding of effective written communication.

Reach out to me, and I'll ensure your texts hit the mark.